★

How IT WORKS

It’s simple:

Bring home a Joey® this holiday season.

We’ll donate one on your behalf.

Together, we’ll spread joy to even more families.

Every purchase automatically triggers a donation, no extra steps needed.

CALGARY FLAMES ALUMNI TOY DRIVE

For more than 30 years, the Calgary Flames Alumni Toy Drive has been a beloved holiday tradition. Each December, the Alumni collect toys and donations to ensure children in Calgary experience the joy of the season. Working alongside the Calgary Police Youth Foundation, Women in Need Society, and Woods Homes, they deliver gifts and holiday hampers directly to families.

This year, Joey Play Couches will be part of those gifts, giving kids a space to play, build, imagine, and relax, all while creating lasting holiday memories.

See the Toy Drive

TOYS FOR TOTS

Toys for Tots Canada partners with veterans, serving members of the Canadian Armed Forces, and local communities across the country to ensure no child goes without during the holidays. Beyond December, they also provide toys to children in emergency situations and through social service agencies year-round.

Through this initiative, kids across Canada will receive Joey® Play Couches, versatile play spaces that transform into forts, reading nooks, sleepover spots, and more, encouraging creativity, comfort, and connection.

See Toys for Tots